--- title: Building a Personal Brand as a BCBA® with Christina Torres description: Christina Torres shares how BCBAs® can build an authentic personal brand online through community, consistency, and content strategy. image: https://www.sidekicklearning.net/hubfs/Blog%20Cover%20Image%20(5).png --- [![Sidekick Learning](https://www.sidekicklearning.net/hubfs/Full%20logo-1.png)](https://www.sidekicklearning.net) - [PLATFORM](https://www.sidekicklearning.net) ## [Our Platform Everything in one platform for one predictable price. ](https://www.sidekicklearning.net) ### [Supervision Curriculum Comprehensive, competency-based learning with direct access for your trainees. ](https://www.sidekicklearning.net/aba-supervision-curriculum) ### [CEUs & PDUs Our growing library of ACE approved CEUs and PDUs focus on practical, actionable topics.](https://www.sidekicklearning.net/continuing-education) ### [Exam Prep](https://www.sidekicklearning.net/exam) With built-in study tools and competency-tracking, trainees will be ready for the Big Exam.  ### [40-Hour RBT Training](https://www.sidekicklearning.net/rbt) Save time and empower your technicians with high quality training ### 8-Hour Supervision Training 9.5 CEUs, actionable templates, and guidance from seasoned supervisors to set the foundation for your new supervisors.  ### Role-Based Competency Tracking Track competency development across your organization, visualize your staff skills across the organization, and upskill your staff. - [ABOUT](https://www.sidekicklearning.net/about) - RESOURCES ## Resources We love sharing knowledge and resources with our community.  ### [In the Field: The ABA Podcast Discussions focused on training, supervision, and learning in ABA.](https://www.sidekicklearning.net/podcast) ### [Blog Stay up-to-date with ideas, tips, and announcements.](https://www.sidekicklearning.net/blog) ### [Unrestricted Hours Guide Download our free resource with over 75 unrestricted hours ideas. ](https://www.academy.sidekicklearning.net/courses/30-unrestricted-hours-ideas-download) ### [Free CEUs Free supervision CEUs with downloadable resources for application.](https://www.academy.sidekicklearning.net/collections/free?page=2) ### [Knowledge Base Learn how to use our platform and receive support. ](https://doc.clickup.com/9014009552/d/h/8cmdqpg-32954/29e6b6f934769c2) ### [6th Edition Crosswalk A guide to the updates and changes in the 6th Edition.](https://www.sidekicklearning.net/6th-edition-crosswalk) [Book a Demo](https://www.sidekicklearning.net/demo) [Log In](https://www.sidekicklearning.net/login) # Building a Personal Brand as a BCBA® with Christina Torres Christina Torres shares how BCBAs® can build an authentic personal brand online through community, consistency, and content strategy. [Sidekick Learning](https://www.sidekicklearning.net/blog/author/sidekick-learning) Jul 8, 2026 --- # **Building a Personal Brand as a BCBA® with Christina Torres ** In this episode of In the Field: The ABA Podcast, I sat down with Christina Torres, founder of ABA Made Ez, co-host of Reinforcing Conversations, and a leading voice in the online ABA community. Christina shared her journey from struggling to find any independent BCBA® resources online, to building a following across TikTok, Instagram, and LinkedIn. We talked about what personal branding actually means in our field, how to get over the fear of being seen online, and practical strategies for showing up consistently without burning out.     --- ### Starting From Nothing When Christina decided to go the independent route after having her daughter, she looked for guidance on how to start her own consulting practice. She googled terms like independent BCBAs and BCBA consultants and found nothing. Since she could not find any guidance on how to start her own practice, she started sharing her own story instead, first on TikTok. That decision led to a community of BCBAs® and RBTs® who were inspired by her honesty and her willingness to share the behind the scenes reality of building a practice. --- ### What Personal Branding Actually Means For Christina, personal branding is not about credentials or perfection. It is about recognizing that you are one of one. You can have a personality outside of your degree and certifications, and that personality is what allows you to build a genuine community. She encourages BCBAs® to think of personal branding this way: nobody else has your personality, your experience, or your perspective. That alone means your niche is never too saturated, even if other providers are posting about the same topic. --- ### Why This Matters, Even If You Do Not Want to Start a Business You do not have to want to be a business owner to benefit from building a presence online. Christina explained that you only need to care about personal branding if you want to be a face in the field, and that reason can simply be a passion for a specific topic you want to help others understand. She pointed out that many BCBAs® who start an ABA page eventually find themselves considering starting their own business, simply because building an audience naturally builds confidence in public speaking and sharing ideas. --- ### Personal Branding and Business Growth Beyond individual growth, Christina noted that personal branding has real implications for organizations as well. With over 100,000 open BCBA® positions and only around 88,000 certified BCBAs available, companies are increasingly using social media for recruiting instead of relying solely on costly recruiting agencies. Organizations that build a visible, authentic online presence are better positioned to attract both clients and staff, particularly in states where qualified professionals are limited. --- ### Getting Past the Fear of Posting One of the biggest barriers Christina hears about is perfectionism. Her advice is simple: there is no wrong way to start. You might have 20 drafts before you post your first video, but the goal is to post that first one and keep going. She also addressed the fear of being judged or misunderstood online. Her approach is to stay grounded in her own why, and to accept that not everyone will agree with everything she shares. Building a thick skin is part of showing up consistently. --- ### Finding Your Niche Without Overthinking It Christina encouraged BCBAs® not to worry about competing with others in the same niche. Even if multiple providers post about the same topic, like potty training, each person brings their own experience and delivery style, which benefits the audience through generalization. Her advice is to focus on one or two areas you are most passionate about rather than trying to cover everything at once. As your page grows, you can expand naturally. --- ### Building Consistency Without Burnout To stay consistent, Christina relies on repurposing content. Answering audience questions, resharing older posts, and responding to comments all count as low effort, high reinforcement content. She also uses tools to help generate captions across platforms and to track her content goals. --- ### Genuine Engagement Over Passive Following Christina emphasized that real community building comes from consistent engagement, not just posting. Asking open ended questions, using polls, and directly responding to comments all help build trust and rapport with an audience over time. --- ### What She Would Do Differently When asked what she would change if she started over, Christina pointed to delegation. As a business owner, she has learned the value of handing off tasks like scheduling and content posting so she can focus on the parts of her business only she can do. --- ### Key Takeaways - Personal branding is not about looking perfect. It is about creating a space where your community can find you, trust you, and grow with you. - You do not need a perfect plan to start. Just post your first piece of content, then keep going. - Nobody else has your personality, your experience, or your perspective. That alone means your niche is never too saturated. - Consistency matters more than virality. Low effort, high reinforcement content keeps you showing up without burning out. - Personal branding benefits organizations too, especially with recruiting in a high demand market.  - Authenticity, not perfection, is what builds real community and long term engagement.  --- ### Connect with Christina Torres - Website: [https://abamadeez.com/](https://abamadeez.com/) - Podcast: [Reinforcing Conversations](https://open.spotify.com/show/6uAxyn2DIb9MT28Q0IqaCl?si=abfe1fe134dd4dfb) - Instagram: [ABA Made Ez](https://www.instagram.com/aba.madeez/) - TikTok: [@abamadeez](https://www.tiktok.com/@abamadeez) - LinkedIn: [Christina Torres](https://www.linkedin.com/in/christinatorresct)  --- ### Keep the Conversation Going Building a personal brand as a BCBA® does not require perfection or a polished plan. It requires showing up authentically and consistently for your community. To hear the full conversation with Christina Torres, listen to this episode of In the Field: The ABA Podcast. For more resources on onboarding, supervision, and staff development, visit [Sidekick Learning](https://www.sidekicklearning.net). ## Similar posts ABA Supervision ### [What's the Difference Between Supervised and Concentrated Supervised Fieldwork for BCBAs®?](https://www.sidekicklearning.net/blog/whats-the-difference-between-supervised-and-concentrated-supervised-fieldwork-for-bcbas) Learn the key differences between Supervised and Concentrated Supervised Fieldwork for BCBAs®, including hour requirements, supervision intensity,... Sidekick Learning May 19, 2025 Podcast ### [Supervision Stories: How Lindsay Milnes Built Confidence, Found Her Niche, & Applied ABA to Herself](https://www.sidekicklearning.net/blog/supervision-stories-how-lindsay-milnes-built-confidence-found-her-niche-and-applied-aba-to-herself) Discover how newly certified BCBA Lindsay Milnes turned supervision challenges into growth opportunities. In this premiere episode of Supervision... Sidekick Learning Jun 5, 2025 RBT Certification ### [RBT® Task List vs. Test Content Outline (3rd Edition): What Changed](https://www.sidekicklearning.net/blog/rbt-task-list-vs.-test-content-outline-3rd-edition) The BACB replaced the RBT Task List (2nd ed.) with the RBT Test Content Outline (3rd ed.) starting January 1, 2026. See the full domain-by-domain... 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